Colleges working closely with employers could help with the so-called ‘image problem’ of apprenticeships, writes one college executive.

According to reports in the media, apprenticeships are great. They’re becoming more and more popular and have huge backing from the government, so it seems odd to read in a survey that more than 90 per cent of 18-24 year olds aren’t interested in starting one. So what’s going on?

The survey results suggest that apprenticeships have an image problem, and young people, along with two-thirds of people aged over 55, thought that going to university would be a much better career option. The biggest reason for this is said to be poor careers advice being given at school.

But figures and student stories would suggest that there has never been a better time to start an apprenticeship. Nationally, there were almost 500,000 apprenticeships started in 2014-15, which was a 12 per cent increase from the year before.

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