The launch of the Government’s new Get In Go Far advertising campaign for apprenticeships is a very welcome initiative, for both professional and personal reasons.

Growing the numbers of apprenticeships in this country is an issue close to my heart. I remember when hiring staff in my own business, the most important thing I looked for on a CV was experience, not just paper qualifications. Being able to see the knowledge and expertise a young person has gained from learning on the job can really help a business find the right candidate for the role.

It’s why I was honoured to be appointed the Apprenticeship Adviser for David Cameron as well as co-chair of the Apprenticeship Delivery Board last year. The Get In Go Far campaign will be key to helping raise awareness of the value of apprenticeships; inspire more young people to consider it as a valid, credible route to getting a great career, and encourage more businesses to hire apprentices.

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